After starting with my current company, I realized that there was a lack of communication between the company and prospect clients and the communities they served. In my position, I implemented a regular email newsletter using the thousands of emails that they already had collected over time through their website and from conferences.
By implementing a strong email presences, we were able to reach a larger and more intimate audience. The newsletter currently goes out monthly and has a consistent open rate of 38%. This newsletter has allowed the company to become more involved in the growing cannabis industry by sharing thought leadership and company values.
See an example email campaign here: https://mailchi.mp/cannabisbpo/meet-our-virtual-budtender
